Nearly 83% of recently graduated 18-24 year olds (Gen Zers) view manufacturing as high-tech and modern, up from 69% the year prior. Nearly half of all respondents (48%) also view manufacturing as very important, according to a Parsable study.
"Parsable's research this year revealed Gen Z increasingly views manufacturing as high-tech and modern, which is a step in the right direction for developing a resilient frontline workforce," says Matt Belkin, CEO of Parsable. "Parsable's survey findings indicate a unique opportunity for companies to attract this generation into the industry through the use of digital tools that not only help younger workers advance their own industrial skill sets but can also help organizations gather invaluable frontline activity data. That data can then be used to track, trend, and optimize frontline operations across sites, helping companies prioritize frontline safety and better implement and report on ESG initiatives, something the survey findings show is top of mind for Gen Z."
From PR Newswire:
- More than half of respondents (56%) say they would take a smaller salary and/or less benefits to work for a more environmentally responsible company. Additionally, 84% of respondents claim a company's environmental and sustainability goals are very important or somewhat important when choosing a job. Of respondents who reported having concerns with pursuing a career in manufacturing, 13% believe it does not support making an environmentally, socially responsible and ethical impact.
- Nearly three-quarters of respondents (71%) believe a career in frontline manufacturing is an attractive, challenging and future-focused profession, up from 64% previously.
- More than half of respondents (53%) said manufacturing-focused programs were not available at school, and 68% noted greater availability of these programs would increase their interest in manufacturing-related careers.
- Gen Z expects employers to provide/utilize technology to help them advance digital skills (18%), provide context for the work they are doing (15%) and provide more productivity/job satisfaction (15%).
- While Gen Z turns to family the most for inspiration on choosing a career path (20%), more than half of respondents (57%) don't personally know someone who works in manufacturing.