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Tom Caporaso
Tom Caporaso is chief executive officer of
Clarus Commerce.
More from Tom Caporaso
Warehousing
The Amazon Payments Partner Program Could Increase Amazon’s Influence
The Amazon Payments Partner Program has the potential to reshape the e-commerce landscape in several ways
Warehousing
As On-Demand Deliveries Grow, So Does the Pressure on Smaller Merchants
Small, self-driving carts travel on sidewalks to deliver up to two grocery bags’ worth of items to local customers
Risk/Compliance
Amazon’s Drone Plans Create More Buzz
One caveat is that R&D and ongoing maintenance costs of drones seem to necessitate higher delivery charges
Warehousing
The Future of e-Commerce
If the overall retail sector experiences modest growth, e-commerce sales could climb to over $1 trillion by 2020
Warehousing
The Spread of Drones and its Effects on e-Commerce
Make no mistake: Barring some cataclysmic event, drone deliveries will become commonplace in this country
Warehousing
Retailers Must Continually Adapt to Ever-Evolving Consumers
e-Commerce retail sales in the U.S. increased at least 14 percent, year over year, in each of the last five quarters
Warehousing
Jet’s Launch Runs into Potential Turbulence
The program promises prices 10 to 15 percent lower, across the board, than shoppers can find anywhere else online
Warehousing
Tips for Creating a Successful Paid Subscription Program
A paid subscription program is proving to be a valuable method for acquiring and maintaining a loyal audience
Warehousing
The Advantages of a Paid Subscription Program
Prime members spend more than twice as much money (an average of $1,500) at Amazon as non-members spend ($625)
Warehousing
Walmart Develops ShippingPass to Better Compete with Amazon
Free shipping, of course, remains the most successful deal-closer yet invented for direct-to-consumer pitches
Warehousing
Leveraging the Apple Watch to Your Advantage
The Apple watch release offers retailers another channel through which to reach out and touch their customers
Warehousing
Tips for Competing in an Amazon-Dominated e-Commerce World
There are steps a retailer can take to either stay in step with Amazon or provide conveniences not found there
Warehousing
Bolstering Customer Loyalty with Free Return Shipping
A hassle- and cost-free returns policy generates more sales and more repeat business
Warehousing
The Effects of Supply and Demand on Netflix Pricing Strategies
Netflix’s pricing strategies are bound by the same laws of supply and demand that affect every other commercial entity’s rates
