Disruption as the New Normal?

With disruption quickly becoming the New Normal, how can food businesses strengthen these weaknesses, creating more resilient supply chains that are able to scale and flex in-line with ever-shifting demands and challenges?

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Undoubtedly, the Coronavirus disease (COVID-19) pushed the food supply chain to its very limits, with some even going so far as to say it was responsible for breaking it completely. It’s a perfect storm of challenges for the global food industry. A dire shortage of workers and skills, in combination with sea containers stuck in harbors and spiraling transportation costs, not to mention the rising price of raw ingredients have meant that many food manufacturers are struggling to meet demand while staying profitable. Existing weaknesses in the global food supply chain have been exacerbated and food businesses are digging deep and doing everything to stand firm against all odds.

But what can food manufacturers themselves do to boost their resilience against such challenging conditions? COVID-19-related pressures certainly do not seem to be going away any time soon, with more food manufacturers realizing they might have to start getting used to disruption as the New Normal.

The Centre for Food Policy describes the food system as “the interconnected system of everything and everybody that influences, and is influenced by, the activities involved in bringing food from farm to fork and beyond.” Right in the middle of this complex system lie food manufacturers and processors, exposed to weaknesses and challenges at both ends of the wider supply chain. Already under pressure from seemingly ever-changing customer expectations and supplier challenges, the global pandemic served to expose and exacerbate pre-existing supply chain weaknesses, leading many food manufacturers to rapidly reassess just how resilient their supply chains actually are.

Ultimately, getting the right product to the right customer at the right time is still the overarching challenge, but with the added pressures of longer lead times and increased costs. What many businesses identified was a need for more flexibility and agility right across the supply chain, establishing more joined-up working, comprehensive visibility and a renewed focus on creating more intelligent supply chains able to adapt quickly and effectively to changing demands. At the same time, the ability to identify potential bottlenecks and inefficiencies before they have a detrimental impact is paramount taking steps now to create more resilient supply chains.

With disruption quickly becoming the New Normal, how can food businesses strengthen these weaknesses, creating more resilient supply chains that are able to scale and flex in-line with ever-shifting demands and challenges?

Going digital

The go-to term for the last few years, “digital transformation” is often heralded as the panacea for all business ills, including supply chain issues. But, for food manufacturers in particular, for whom ever-shrinking margins are always a concern, full-scale root-and-branch digitally transformed supply chains aren’t always a viable option, particularly if it’s a case of change for change’s sake. Instead, by breaking larger projects down into more manageable initiatives, it’s possible to yield tangible benefits, helping to build a case for further change elsewhere in the organization.

Maximize organizational visibility

High on the list of priorities is ensuring optimum levels of visibility and transparency across the organization, making the most of the information available from the wider supply chain to optimize operations. The only way to do this is by standardizing and uniting business systems right across the business.  

A high level of oversight and visibility helps businesses readily identify where inefficiencies and bottlenecks lie, enabling them to take the necessary action before these looming problems negatively affect operations.

Increased efficiency

The bringing together of disparate systems eliminates time-consuming manual processes too, streamlining operations and increasing operational efficiency. Companies can do so via fully integrated systems, doing away with the need for duplicate data entry, a process that’s both time-consuming and error prone. For core elements of any food business, such as ensuring regulatory and health and safety compliance, efficiency is paramount, ensuring not only greater accuracy of information, but also speeding up the administrative burden that is part-and-parcel of operating within the international food and beverage industry.

Planning excellence

When it comes to fulfilling customer demand, the right enterprise resource planning (ERP) system can make all the difference too. Access to precise and timely stock and inventory levels and forecasts enables a food business to ensure orders are fulfilled, implementing contingency measures when necessary, if for example, delays to ingredient deliveries are predicted. Also, purchasing decisions can be made based on accurate stock positions. It’s the transformation of information into insight that allows all this to happen, with businesses able to make sound decisions, safe in the knowledge that these decisions are grounded in accurate, timely and contextualized insight. This is what creates an agile business, boosting supply chain resilience thanks to the insight and foresight that the right systems can provide.

As disruption continues, with no sign of stopping, food businesses need to become accustomed to this New Normal. Supply chains need to reflect this new reality, able to stand firm in the face of unexpected challenges. The only way they can do this is if those businesses at the heart of the supply chain boost their agility accordingly, using in-depth business insights to inform not only their own operations but also the wider supply chain too. By making the most of the information available, food manufacturers are in the ideal position to lead by example, helping to create agile, flexible and friction-less supply chains, ready for even the most unexpected of challenges.