Aera Raises $80 Million Series C Financing Round Led

Funds will be used to accelerate Aera's leadership in Self-Driving Enterprise TM technology.

Aera Technology

Aera Technology has secured $80 million in a Series C financing round, bringing total investment in the company to $170 million. The round was led by DFJ Growth and included participation from the company's executive leadership, NewView Capital and Georgia Partners. 

By using proprietary data crawling, industry models, machine learning and artificial intelligence, Aera automates and augments how decisions are made and executed. The company has achieved large-scale adoption at some of the world's largest companies to drive its complex supply chain decisions from Inventory Optimization and Touchless Planning to Order Management and Trade Promotion. 

"Our partnership with Aera has been instrumental in our journey to transform our supply chain into a digital eco-system,” says Marc Engel, Chief Supply Chain Officer, Unilever.

The round will drive Aera's investment in its Cognitive Operating System, Self-Driving Skills and global expansion to enable companies around the world to run like digital natives. 

“Aera is transforming the way enterprises are run in a singularly disruptive way through original, breakthrough data modeling and proven machine learning, representing the true promise of artificial intelligence,” says John Fisher, co-founder and partner of DFJ Growth. “Aera’s Fortune 100 enterprise customers are experiencing massive increases in overall supply chain efficiency with the promise of migrating these efficiencies to other critical enterprise functions in the near future.”

In addition to the funding round, Aera is also releasing its Cognitive Decision Board, a capability that monitors how operational decisions are made across an organization, measures their impact and ensures they are acted quickly.

 “Executives understand the urgency for organizations to become digital at their core,” adds Frederic Laluyaux, CEO of Aera Technology. “Aera’s Cognitive Decision BoardTM not only allows them to do so but also transform the very nature of how they operate.” 


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