GfKCompany DetailsContacthttps://www.gfk.com/en-us/homeArticles & NewsRetailDirect-to-Consumer Brands Reign as E-Commerce Continues to WinThe most popular D2C categories tried in the past year are clothing/fashion (30%) and skincare products (28%).HomeDirect-to-Consumer Brands Reign as E-Commerce Grocery Continues to WinOne of the most popular D2C categories tried in the past year are packaged food and beverages (26%).Products & Press ReleasesHomeStudy: 85% of Americans Plan to Alter Buying Habits Due to COVID-19The study shows that 85% of all Americans expect to change their purchase behavior because of the virus.Request More InformationFill out the form below to request more information about GfK