GoPro Captures Demand Forecasting Picture With Steelwedge

Camera manufacturer goes live with S&OP Sales


Pleasanton, CA—Feb. 17, 2014—Steelwedge, a provider of cloud-based sales and operations planning (S&OP) solutions, announced that it recently went live at GoPro, the an action camera company. GoPro implemented Steelwedge S&OP Sales across all of its global business units to create a repeatable, scalable demand forecasting process to manage its significant growth.

Steelwedge S&OP Sales replaces a spreadsheet-based, manual-planning effort and enables GoPro to achieve a reliable, demand-driven plan through a single-source system that provides a common understanding on how numbers are generated. The solution manages more than 10 million total planning points for GoPro and works in tandem with the company’s NetSuite ERP system.

“Steelwedge was the only forecasting solution provider we talked to that truly listened to our goals and addressed our requests,” said Mike Perez, Director of Sales Operations at GoPro. “The Steelwedge solution is responsive, collaborative, and comprehensive, giving GoPro an opportunity to maintain a reliable forecasting process that will enable us to meet the growing demand for our product now, and in the future.”

Steelwedge S&OP Sales helps users identify changes in sales opportunities, evaluate the impact of mix on profitability, evaluate alternate scenarios and make time-phased adjustments to their costs or average selling price assumptions. Easy-to-use, Excel-based dashboards make field sales guidance easier to deploy and, the 360-degree view of the enterprise supports improvements in net income.