Newport, Del.—April 5, 2012—TotalTrax Inc. opened its new office in Loenen, Netherlands, the first location opened by the tracking technologies provider outside of the U.S. to grow and serve the European intralogistics market.
TotalTrax views the opening of a European location as an important step in its planned global expansion of regional offices. The company has an established network of Value Added Reseller (VAR) and distributors throughout Europe and is building partnerships with a variety of Original Equipment Manufacturers (OEM). The new office will enable TotalTrax to better support these partners and their customers in Europe.
“We are very excited about the opening of our European office and we are committed to expanding our long-term presence there,” said Larry Mahan, General Manager for International Business at TotalTrax. “In addition to being one of the largest market regions in the world, Europe is a leader in adoption of innovative new technologies and intralogistics solutions. We are very pleased with the amount of interest and acceptance of our products and solutions portfolio which transforms traditional forklift trucks into ‘Smart Trucks.’ As a result, our ‘Smart Truck’ solutions are delivering substantial improvements in safety, fleet utilization, labor productivity, inventory accuracy and business intelligence to our direct and channel partner customers,” Mahan concluded.