On-demand Customer Loyalty Solution for Service Companies

Loyalty Lab's latest release offers customer relationship management features for firms selling non-physical products

Loyalty Lab's latest release offers customer relationship management features for firms selling non-physical products

San Francisco  January 25, 2006  Consumer loyalty and customer management specialist Loyalty Lab has unveiled its Winter 2006 Release, an expansion of its flagship Customer Relationship Manager Suite with new features to meet the needs of services companies.

Loyalty Lab also announced it has signed on eight new clients since the last release in September.

The new CRM Suite for Services is directed at companies whose customers purchase subscriptions, memberships, event tickets or other non-physical products. Features in the CRM Suite for Services include segmentation tools and reports specific for those businesses.

The Winter 2006 Release also includes a series of updates for all marketers using the platform for loyalty and best customer programs, including:

  • RSS offers  individual RSS channels with targeted offers

  • Self-service support e-mail  self-management of support e-mail content and design

  • Self-service rewards management  self-management of rewards content and display

  • Redesigned user interface

  • Improved single sign-on
"We've always been obsessed with the idea that retail loyalty and CRM don't have to be expensive, so we wanted to extend that idea to the similar needs of services companies," said Mark H. Goldstein, CEO of Loyalty Lab. "And while we were at it, we gave all marketers on the platform broad new powers and greater functionality in our latest release."

The new clients that have signed on to use the Loyalty Lab platform for loyalty, e-mail marketing and customer relationship management since the Fall 2005 Release in September include Catalyst/Trek Bicycle Corp., Montana Legend Natural Angus Beef and buySAFE.

Additional Articles of Interest

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 When propane company Blue Rhino says it's serious about automating inventory procurement and ordering processes, that's not just a lot of hot air. Read "Taking Business Process Automation by the Horns," a Best Practices article in the October/November 2005 issue of Supply and Demand Chain Executive.

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