Ashworth Tees Up Movex Enterprise Software

Intentia solution to provide operational control, reporting at sportswear manufacturer

Intentia solution to provide operational control, reporting at sportswear manufacturer

Schaumburg, IL — February 2, 2006 — The sport of golf requires comfortable contemporary-styled apparel that doesn't impede a player's natural movement. And the business of manufacturing golfwear requires technology that doesn't impede but easily grows with its user while keeping close track of operational performance.

High-performance golf apparel maker Ashworth Inc. said it recently licensed Movex softwear applications from Intentia, a global enterprise solutions provider for the manufacturing, distribution and maintenance industries. Ashworth plans to use Movex for advanced planning, operational control, measurement and marketing purposes.

The software solution licensed by Ashworth includes the core Movex Business Engine, Demand Planner, Supply Chain Planner, eSales and Business Performance Warehouse applications.

"We needed a software solution for our business that was every bit as innovative as our golf-inspired sportswear," said Peter Case, Ashworth chief financial officer. "We specifically selected Movex because it would offer us better control of our increasingly complex operations, as well as provide us with a foundation for quickly meeting business reporting requirements."

Case said Ashworth expects the Movex solution to contribute to increased profitability by allowing the company to run a leaner operation with reduced inventory and more accurate forecasting. Use of Demand Planner will enable Ashworth to better anticipate seasonal market changes for fewer stock shortages and excess inventory.

David Rode, CEO and president of Intentia Americas, commented, "Our partnership with Ashworth will provide a foundation for continued strong growth at this highly successful company."

Additional Articles of Interest

  • — For an in-depth look at how agribusiness Syngenta is reducing inventory while maintaining customer service levels by building a demand planning process based on a collaborative forecasting solution, see the article " Forecasting Processes from the Ground Up ."

    — Demand planners at glove manufacturer Wells Lamont have put their finger on a way to bring new value to the company by leveraging technology that allows them to plan by exception. Read their story in the article " Planning by Exception," in the December 2004/January 2005 issue of Supply & Demand Chain Executive.

    — For more information on demand planning and forecasting, see the analyst articles in the April/May 2004 and February/March 2005 issues of Supply & Demand Chain Executive.