Loyalty Lab Rolls out Latest Release of On-demand Retail Loyalty App

Summer 2005 iteration features campaign and e-mail management, multi-channel real-time capabilities and improved lifecycle segmentation

Summer 2005 iteration features campaign and e-mail management, multi-channel real-time capabilities and improved lifecycle segmentation

San Francisco — June 23, 2005 — Loyalty Lab, a provider of on-demand retail loyalty and customer management solutions, has issued its summer 2005 release, which includes such new features as campaign management, greater program customization with real-time capabilities and more shopper segmentation choices.

Loyalty Lab said that the new release is a continuation of its commitment to make the retail marketer's job simpler by reducing their dependency on IT and responding to their changing needs.

By utilizing the software-as-a-service model, Loyalty Lab can issue new features to existing customers without requiring software or hardware upgrades. All features in the new version will be available immediately for Loyalty Lab's 15 existing retail clients.

New features in the summer 2005 release address four main areas:

  • E-mail and Campaign Communications — Retailers will be able to implement and manage e-mail campaigns based on their rewards program, as well as deliver personalized online offers to specific shoppers.

  • Customization and Flexibility — New Web services application programming interfaces (APIs) and real-time capabilities give retailers the flexibility to collect customer data, respond with targeted offers and process rewards in any channel, all in real-time.

  • Segmentation — Retailers can use more variables in determining customer populations, including traditional measures like recency, frequency and monetary (RFM) and program-specific values like lifespan and lifetime spend.

  • Customer Service — A new customer service tool enables care representatives to manage customer records and address common customer issues.
The base pricing model for the solution is $5,000/month, and Loyalty Lab said the solution can be live in 30 days.

"Our goal at Loyalty Lab is to have our 30 person development team working nonstop to release new loyalty and [customer relationship management (CRM)] functionality that our clients can use immediately, without having to install new software or systems," said Mark H. Goldstein, Loyalty Lab CEO.

Loyalty Lab customers include The Sharper Image, Smith & Hawken, Wine.com, Relax The Back and a number of prominent retailers.

Additional Articles of Interest

— The focus in the retail sector has shifted from managing the movement of goods to managing information about goods. Read more in "Ramping Up the Retail Supply Chain," in the February/March 2005 issue of Supply & Demand Chain Executive.

— For more information regarding "on demand" computing models, see the article "Cutting Through the 'On Demand' Hype," the Net Best Thing column in the December/January 2004 issue of Supply & Demand Chain Executive.

— For an in-depth look at how Nortel Networks is increasing the effectiveness of its lead management program, see the SDCExec.com article "Closing the Sales Loop at Nortel Networks."