Etron Selects E2open for Customer Integration

Taiwan-based IC manufacturer eyes cost-effective RosettaNet capability for increased responsiveness

Taiwan-based IC Manufacturer eyes cost-effective RosettaNet capability for increased responsiveness

Redwood City, CA — August 22, 2005 — Technology supplier Etron Technology Inc. is using a solution from E2open to integrate with large multinational corporations (MNCs), using RosettaNet Partner Interface Processes (PIPs) create a B2B integration hub that rivals the capabilities deployed by larger companies.

Based in Taipei, Taiwan, Etron Technology is an integrated circuit (IC) and memory supplier. The company initially deployed E2open to support the exchange of key RosettaNet PIPS around inter-company forecast, purchase order, inventory and shipping and receiving processes, among others.

E2open provides a software infrastructure service for business partner integration in the electronics industry, offering a software-as-a-service electronic data hub to integrate trading partners across multiple tiers of distributed global supply and demand networks. Over 6,000 companies worldwide currently use E2open.

Expanding Deployment

Etron is taking advantage of E2open's software-as-a-service approach to deploy its initial customer integration, making the midsize supplier's "virtual integration vision" an attainable reality. Etron is presently expanding the deployment with E2open to create a sell-side hub capable of B2B integrating multiple customers around the globe, beginning with an additional four large multi-national customers this year.

"E2open helped us to realize our vision of rapid and cost effective integration with our large global customers, many of whom are already working closely with E2open," said Dr. Nicky Lu, president and CEO of Etron Technology and chairman of the Asia-Pacific Council of the Fabless Semiconductor Association (FSA). "We consider B2B integration a crucial requirement for Etron to be more competitive, gain greater market share and dramatically improve our customer relationships."

According to Dr. Lu, Etron is basing its future competitiveness on the concept of virtual vertical integration, a business approach that involves multiple companies working closely together in clustered partnerships to improve customer relations and supply chain responsiveness.

Greg Clark, E2open president and CEO, said, "E2open enables suppliers like Etron to quickly and affordably gain visibility into their customers, speeding response times and delivering improved business results for all parties in the supply chain."

A privately-held company, E2open's largest customers include Agere, Hitachi, IBM, LG Electronics, Seagate Technology, Solectron and Wistron.


Additional Articles of Interest

— Words of wisdom from one university professor go a long way to help business students excel in supply chain management. Read "Interview with Dr. John T. Mentzer: Teaching Supply Chain" in the June/July 2005 issue of Supply & Demand Chain Executive.

Benchmarking is one way to improve your supply chain's competitive advantage. For easy guidelines that will help overcome any challenges benchmarking may present, read "Standardizing Benchmarking to Achieve Results."

— How are outsourcing and supply chain tasks such as purchasing and inventory management tied to "network-centric operations?" What is a network-centric operation? Read the SDCExec.com article "The Future of Supply Chain Management: Network-centric Operations and the Supply Chain" to find out.


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