Peapod Tackles Dispatch Management and Delivery Operations Visibility

Internet grocer deploys Cube Route service across 13 warehouses to track status of fleet in real time

Internet grocer deploys Cube Route service across 13 warehouses to track status of fleet in real time

Toronto — September 21, 2005 — Internet grocer Peapod has rolled out a solution from on-demand logistics services provider Cube Route across 13 of its 15 warehouses for dispatch management and visibility into its delivery operations, the service provider announced this week.

Founded in 1989, Peapod today serves 15 U.S. markets. The Skokie, Ill.-based company is a wholly-owned subsidiary of Royal Ahold in the Netherlands.

Peapod has deployed the Cube Route Visibility Service across warehouses in 13 markets across the United States. Peapod is expected to be fully operational with the Cube Route service across the entire organization by the end of the third quarter.

The Cube Route service enables Peapod to track the status of each delivery in real time and respond to customer queries more quickly and efficiently, Cube Route said.

The Cube Route Visibility Service provides a way to track and monitor delivery and field service fleets in real time with vehicles that are tracked using any wireless-to-Web device. This managed logistics service combines tracking and planning functionality with a Web-based service to provide dispatchers, managers and support agents with a real-time view of driver movement and order status across a fleet of vehicles.

"Having an engineered plan against which to measure driver performance and access to analytical data means we can continually identify ways to boost our operational performance," said Thomas Parkinson, chief technical officer and co-founder of Peapod. "Cube Route is now a fundamental infrastructure piece for us."

"As a customer-focused company, Peapod is proactive in implementing processes that not only streamline its operations but also set the standard for service delivery," said Jeff Murphy, chief operating officer of Cube Route. "Customers can soon expect automated call outs in advance of each delivery; while integrated text messaging will ensure the lines of communication remain open between drivers and dispatchers in markets where cell phone use is banned while on the road."

Additional Articles of Interest

— Freight capacity and transportation budget pressures continue to hound transportation managers. But savvy companies have discovered how to fight back. Read more in The Analyst Corner column in the August/September 2005 issue of Supply & Demand Chain Executive.

— Looking for the best carriers for your organization? Here are seven tips to help you on your way. Read the exclusive, "Need Capacity? Get Flexible."

— Hard data and sophisticated planning are key when goods and materials start flowing upstream through the reverse supply chain. Read more in "Meeting the Reverse Logistics Challenge" in the June/July 2005 issue of Supply & Demand Chain Executive.