Ruby Has launched the DTC Consortium, an industry alliance dedicated to the direct-to-consumer space. The think tank brings together companies to share expertise, resources and solutions. Over 100 companies have joined pre-launch as founding members.
“There are e-commerce organizations that often focus on resellers, while others cover important yet niche areas of focus, and trade shows lack year-round relevance,” said Esther Kestenbaum Prozan, president and chief operating officer, Ruby Has Fulfillment and chair of the DTC Consortium Executive Council. “The time is now for an alliance like this to work on solving challenges facing the industry. Thought leadership has always been at the forefront for Ruby Has and we’re thrilled to take this to another level with an organized community to further the interests of all DTC organizations.”
Per BusinessWire:
- It helps organizations to comprehensively navigate their go-to-market strategies including funding, technology, fulfillment, reverse logistics, international, marketing, vertical-specific considerations and more.
- Benefits of joining include: events and conferences, invitations to publish content, speaking opportunities, subject-specific roundtables, community, thought leadership, education and opportunities to lead by joining topic and vertical-specific councils.
