Inmar Intelligence has found what shoppers are willing to give up in order to receive free shipping on their online purchases.
According to the survey, 78% of consumers are willing to buy more items in order to qualify for free shipping. In addition, customers don’t mind having to wait a few more days to get their goods if it means that shipping is free. Meanwhile, buy-online-pickup-in-store options are growing in popularity as well as it also cuts the price of shipping.
With e-commerce increasing, so has reverse logistics. However, 62% of consumers are unwilling to pay to send their items back to stores. Although, 64% are willing to pay less than $10 in order to send their items back.
“Over the past year, consumer behaviors and expectations when it comes to e-commerce have clearly shifted,” says Ken Bays, Vice President of Product Development at Inmar Intelligence. “Consumers have an expectation of free shipping, but what’s surprising is the methods they’ll accept to receive that incentive. From the retailers’ perspective, consumers are willing to provide their own last mile, which allows retailers to come up with creative alternatives for fulfillment and reduce, sometimes remove, last-mile costs. It is a trend that is here to stay, and one that could be beneficial for all.”
- 52% are willing to spend $25 - $50 in a single transaction if it means they will receive free shipping
- 85% of shoppers would be willing to pick up their packages at a local grocery store or pharmacy if it saved them the cost of shipping
- 79% of shoppers expect free shipping when ordering apparel and home goods online
- 87% don’t mind waiting longer (5-7 days) to receive their purchase if it means they get free shipping, despite 48 percent who expect deliveries to arrive in 2-3 days