project44 announced plans to separate into two focused businesses, serving enterprise shippers as a decision intelligence platform.
LSP44 launches as a dedicated, AI-native company with purpose-built AI agent.
API Infrastructure is for 3PLs, freight forwarders, and brokers.
"Shippers and LSPs don't buy the same thing, so we stopped pretending one business could serve both. But here's what most people forget: project44 didn't start with shippers. We started in 2014 serving the brokers, forwarders, and 3PLs who took the first bet on us. They built this network with us. LSP44 is sharpening our focus, handling the LSP industry more than a decade of network, data, and trust, now in the form of AI agents that act, not just observe. There's a whole category raising money to build an inferior product that we already operate on a global scale. We're not entering this market. We are refocusing our resources for our highly valued customer segment," says Jett McCandless, founder and CEO.
Key takeaways:
· LSP44 was born as project44 in 2014, when the company's first product was a real-time API across the entire logistics workflow: rate quote, dispatch, visibility, and documents for the less-than-truckload market.
· Over the following decade, project44 scaled that foundation into the enterprise shipper market and became a decision intelligence platform with TMS, visibility, YMS and last mile.
· LSP44 is purpose-built for the way LSPs buy and build. LSP44's agents arrive pre-loaded with operational context from a data graph of more than 280,000 carriers, 1.5 billion shipments, and 706 million carrier events processed daily across North America, Europe, APAC and LatAm.
· LSP44 runs the entire shipment lifecycle, and every feature and capability are available in the existing API.
· The LSP44 agent portfolio includes:
Carrier procurement — automated sourcing, rate comparison, and tender management across 280,000 carriers, with carrier scoring based on digital performance, on-time performance, lane coverage, and fraud risk.
· Rate and quote — returns contractual and spot quotes instantly, grounded in live network rate context.
· Tender and booking— tenders loads and containers to the right FTL, LTL, and ocean carrier and executes the booking, from origin to delivery.
· Ocean execution — surfaces live sailing schedules and manages ocean bookings and rollovers.
· Dispatch and appointment — dispatches carriers and secures dock and facility appointments automatically.
· Carrier onboarding — activates and maintains carriers through proactive outbound and 24/7 inbound engagement.
· Visibility— delivers proactive track-and-trace and ETAs to LSP end customers, resolving data gaps before they surface and eliminating inbound status inquiries.
· Exception and disruption recovery — detects, classifies, and autonomously resolves shipment exceptions; re-tenders to the next-best carrier or reroutes freight when disruptions occur.
· Documents and eBOL — generates and processes BOLs, proofs of delivery, customs paperwork, hazmat, and trade compliance documentation, eliminating manual doc prep.
· Freight audit and settlement — audits invoices and accelerates receivables.
