Blue Yonder acquired Optoro, Inc., a technology provider for returns, to enhance Blue Yonder’s Returns Management capabilities.
“With e-commerce sales continuing to grow, retailers need to be prepared when it comes to returns, which were projected to hit $890 billion last year, representing 16.9% of annual retail sales and is more than double the return rate from 2019,” says Tim Robinson, corporate VP, returns, Blue Yonder. “We are excited to acquire Optoro, to enrich the capabilities available to our customers, allowing them to enhance their ability to manage returns with increased efficiency and effectiveness to meet the needs of consumers. This strategic acquisition affirms Blue Yonder's commitment to leading the industry, providing customers with unparalleled opportunities to refine their operations and driving transformative business success through a comprehensive returns solution.”
Key takeaways:
· With Optoro’s and Blue Yonder’s solutions coming together into a consolidated offering, retailers, brands and logistics service providers (LSPs) gain access to a comprehensive end-to-end returns management solution, which allows them to streamline services for greater efficiency, waste reduction, and visibility.
· Blue Yonder can now offer customers enterprise-grade returns processing; enables dedicated returns facilities; in-store returns; recommerce capabilities; and next-level returns management.
“Optoro was founded when e-commerce was in its early days, with the foresight to solve the returns problem. Over time, we built enterprise-grade returns solutions to meet the needs of the most iconic retail brands,” says Amena Ali, CEO, Optoro. “Now, thanks to Blue Yonder’s growing customer base, we will realize the full potential of our vision, helping thousands of companies worldwide address the returns challenge. By seamlessly integrating with Blue Yonder, it will be easier than ever for companies to optimize their returns to improve the shopper experience, inventory planning, and overall profitability.”
