Steelwedge Launches Sales Pipeline Bridge on Salesforce1 AppExchange

Customers can align sales pipeline- and demand history-based forecasts to improve revenue predictability

Pleasanton, Calif.June 23, 2014Steelwedge, a provider of cloud sales and operations planning (S&OP) and demand management software solutions, announced that it launched Sales Pipeline Bridge on Salesforce1 AppExchange, empowering businesses to connect with customers, partners and employees in a whole new way. Steelwedge Sales Pipeline Bridge systematically captures the sales opportunities in users’ Salesforce1 Sales Cloud, and intelligently filters and transforms sales data into a view that is meaningful to finance, product management, operations and executive management. With Steelwedge Sales Pipeline Bridge, companies can align sales pipeline-based and demand history-based forecasts, enabling them to quickly identify and respond to changing market conditions and improve revenue predictability.

Built on the Salesforce1 Customer Platform, the new social, mobile and cloud customer platform built to transform sales, service and marketing apps, Sales Pipeline Bridge is currently available on the AppExchange at

“Sales Pipeline Bridge delivers an entirely new way for companies to incorporate sales funnel information into their demand plans,” said Glen Margolis, Steelwedge CEO. “Enabling the capture of social signals from the Salesforce1 Platform, Sales Pipeline Bridge offers users the ability to convey insightful information on things like sales cycle status and confidence levels to inform demand planning. By consolidating opportunities, incorporating product details and integrating them into the demand planning process, companies can create accurate plans.”

“Companies are looking to transform the way they connect with customers, partners and employees to thrive in today’s connected world,” said Ron Huddleston, senior vice president, global AppExchange and partner program, “By leveraging the power of the Salesforce1 Customer Platform, Steelwedge provides customers with the proven social, mobile and connected cloud technologies to accelerate business success.”

Forecast accuracy is a primary driver of business success, but often, the most important window to the future is not incorporated into the demand planning process. Sales pipeline information provides an invaluable perspective of demand from the person closest to the customer—the account executive. The value is dramatically increased when a company’s account executives collaborate using the Salesforce1 Customer Platform.

Sales Pipeline Bridge enables companies to incorporate the latest socially enhanced sales pipeline information from Salesforce directly into the demand plan. Intelligent opportunity translation into the demand management process provides perspective of demand and has a direct impact on forecast accuracy.