Enablers Partner to Expand Power of RFID Printers

SATO America certifies ThingMagic readers for use with tabletop printers, RFID print engine

SATO America certifies ThingMagic readers for use with tabletop printers, RFID print engine

Charlotte, NC — August 2, 2006 — Radio frequency identification specialist ThingMagic has partnered with auto-ID solutions company SATO Americato offer embedded RFID readers in conjunction with printer solutions.

SATO America, offering barcode printing, labeling and EPC/RFID solutions, has certified the ThingMagic Mercury4e for use in the United States with SATO America's CL408e/CL412e RFID tabletop printers and M8485Se RFID OEM Print Engine. SATO's plans call for expansion into Europe and Asia Pacific as well.

SATO RFID printers can read, write and print "smart" labels, with visual images, text or barcodes on the label surface, and read/write on the thin transponder embedded in the label. The ThingMagic Mercury4e is the embedded version of the ThingMagic Mecury4 reader, designed to provide RFID capability to the SATO CL408e/CL412e and SATO M8485Se printers.

The reader is credit card-sized, supporting two antennas, and can read any tag, including the new EPC Generation 2 as well as older protocols such as ISO 18000-6B, EPC Class 0, re-writeable EPC Class 0 and EPC Class 1.

"As RFID deployments roll out worldwide, partnerships are increasingly key to RFID success and widespread adoption," said Kevin Ashton, vice president of marketing for ThingMagic. "Offering Mercury4e embedded RFID readers, as a SATO America 'preferred RFID partner,' is an important first step toward an expanded relationship that will support a wide variety of RFID adopters around the world."

"The partnership with ThingMagic strengthens our ability to meet the needs of our diverse customer base, including those in automotive, government, manufacturing and retail," said Stephen Hull, RFID product manager for SATO America.

The SATO printers incorporating the ThingMagic Mercury4e reader are immediately available from SATO America through its resellers or distributors.

Additional Articles of Interest

— Contemplating RFID? Here are three critical questions to answer before embarking on a radio frequency identification initiative. Read "Recognizing Real RFID Adoption Potential," in the February/March 2006 issue of Supply & Demand Chain Executive.

— A recent independent study revealed that Wal-Mart customers are finding the items they wanted in stock more often due to the retailer's use of RFID technologies when compared to control stores. Read more in "Wal-Mart Achieving Improved On-shelf Availability with RFID, Study Finds" on SDCExec.com.