Selects DataMentors to optimize customer relationships, target marketing campaigns
Tampa, FL — January 28, 2005 — Dollar Bank, an independent bank located in southwestern Pennsylvania and northeastern Ohio, said today it has chosen DataMentors' modular data cleansing and relationship matching system, DataFuse, to complement its custom-designed customer relationship management (CRM) software solution.
"Dollar Bank builds customer relationships by providing outstanding customer service," said Joseph Smith, senior vice president, Marketing at Dollar Bank. "To accomplish this, we must know each customer personally. DataFuse helps us build these critical individual relationships by ensuring the accuracy of our information as well as providing the most complete view of our customers from multiple angles."
Smith said that what DataFuse offers represents a key component of Dollar Bank's total CRM solution, and would allow Dollar Bank to maximize the efficiency and effectiveness of its marketing. "The more completely we understand our customers and their needs, the better we are able to deliver products and services that address their personal situations," said Smith.
Dollar Bank uses DataFuse in the development of highly targeted marketing campaigns that deliver relevant information to their customers via whichever marketing channel fits their personal needs and best honors their privacy.
DataMentors also custom designed a marketing database model within Dollar Bank's existing Oracle environment that allowed Dollar Bank to transfer the files cleaned by DataFuse directly into the appropriate Oracle tables. "DataMentors' data integration capabilities saved us money, since we did not need to purchase a separate ETL tool," said Smith.
"Dollar Bank is known for its commitment to its customers, and the superior level of personalized service it consistently provides," said DataMentors' president and CEO Bob Orf. "By integrating DataFuse into its marketing solution package, Dollar Bank is now able to maintain relationships with its customers, and to develop and deliver the products and services they need."