Brewing up Mobile Field Service Optimization

Heineken Ireland draught service to manage planned cleaning, service initiatives at 8,000 venues

Heineken Ireland draught service to manage planned cleaning, service initiatives at 8,000 venues

Jersey City, NJ — September 7, 2004 — Antenna Software Inc., a provider of wireless solutions for the mobile field service industry, announced today Heineken Ireland has selected Antenna Software A3 applications to manage its planned cleaning and break/fix service initiatives at 8,000 venues that serve Heineken products on tap.

Heineken's field technicians and contact center agents are expected to access real-time customer information wirelessly, enabling a higher level of customer response and streamlined management of service inquiries.

"Antenna Software's superior knowledge of the Siebel environment was a deciding factor in our selection of A3 SmartClient and A3 Studio," said Frank Maher, Draught Beer Competence Centre manager, Heineken Ireland. "Our forthcoming implementation of Antenna's wireless technology will enable us to deliver a superior level of response by accessing key customer information at the point of need via convenient handheld devices."

Heineken Ireland will implement Antenna A3 SmartClient for Siebel solution, a mobile application designed to wirelessly extend Siebel's enterprise system (already implemented by Heineken), to RIM 7230 BlackBerry devices carried by Heineken's service teams.

Antenna said its A3 SmartClient application enables service technicians to access real-time work order and customer data from the company's back-end Siebel service management system in a format that is easy to use.

Supplementing the Antenna A3 SmartClient, Heineken will also deploy Antenna A3 Studio, an open standards-based application development platform that enables organizations to customize, configure, administer and maintain their mobile applications. It supports multiple device form factors, networks and back-end systems and offers the ability to update applications "over the air" without taking devices out of the field.