Webcom Targets Europe

Quote-to-order enablement specialist opens Amsterdam office to drive EMEA growth

Quote-to-order enablement specialist opens Amsterdam office to drive EMEA growth

Milwaukee — November 23, 2004 — Webcom, a provider of quote-to-order enablement solutions for the selling of complex products and services, is expanding into the Old World, opening a new European headquarters in Amsterdam to drive growth in the Europe, Middle East and Africa (EMEA) region.

"The establishing of the international operation is in direct response to the increased demand by global companies to streamline the configure-price-quote (CPQ) process," Webcom said in announcing the European expansion.

As an independent company, Webcom Europe B.V., a subsidiary of CyberStream Holdings B.V., will serve as the exclusive distributor within EMEA for Webcom's WebSource CPQ, a software solution intended to simplify the quote-to-order process for the selling of complex products and services.

Milwaukee-based Webcom, Inc. retains a minority interest in Webcom Europe. In addition to marketing and distributing WebSource CPQ to end users in the territory, Webcom Europe will pursue the appointment of value-added resellers and solution partners.

"Launching into the global market in EMEA with Webcom Europe is a natural way for us to extend our global sales channel and brand," said Aleks Ivanovic, president and founder of Webcom. "This new operation will solidify Webcom as a global company with the ability to scale to meet the needs of our new and existing customers. With brand name customers such as GE Industrial Systems, Danfoss and Corning that have deployed WebSource CPQ, we anticipate strong growth throughout Europe."

Ivanovic added that Webcom had sought a European partner that had an understanding not only of the local market but also of the challenges and sales configuration issues faced by companies selling and distributing complex products and services.

"The European market has shown an increasingly keen interest in technologies that increase the productivity of sales people and channels and deliver fast [return on investment (ROI)]," said Graham Williams, CEO of Webcom Europe. "Some of the key criteria in selection of a partner were completeness of solution, track record and speed of implementation. WebSource CPQ is the most complete solution we encountered in the marketplace, and Webcom, Inc.'s track record, rapid deployment and references in working in both the mid-market and the Global 2000 positioned them as the clear choice for Webcom Europe to build our business on."