Print to Order

Gretag extends e-commerce system with OrderFusion platform

SAN DIEGO - March 12, 2001 - OrderFusion Inc, an e-commerce solutions provider for supplier enablement, today announced that Gretag Professional Imaging Division has implemented Orders of Magnitude", OrderFusion's B2B sell-side e-commerce platform.  Gretag Professional Imaging Division builds and markets large format color digital printing systems for professional print providers. 

Using Orders of Magnitude, Gretag has built a Web storefront that enables its business customers to purchase printing products and services online. Orders of Magnitude integrates all the sell-side activities related to a sales order from pre-sales Web marketing to post-sales analysis. Using Orders of Magnitude, Gretag has built an interactive Web storefront that allows buyers to configure the printing products and services that best meet their needs. Customers can then obtain an electronic quote.  Once the purchase is made, Orders of Magnitude manages order fulfillment and tracking - from inventory to shipping - leveraging data from Gretag's enterprise resource planning (ERP) applications.

"We are proud to be the e-commerce platform of choice for Gretag, one of the world's premier suppliers of professional printing products and services," said Tom Hennings, president and CEO of OrderFusion. "Gretag shares our understanding of the important balance between growing sales through the Web and preserving established direct sales channels. Through our Orders of Magnitude B2B selling platform, Gretag has the power to bridge these demands by offering the targeted, value-added sales associated with the brick-and-mortar world to the Internet."

"Our success in selling on the Web is linked to how well we can meet our customers' requirements by providing complete online sales support tailored to their specific needs," said Chuck Sharp, vice president of marketing for Gretag, Professional Imaging Division.  "We're impressed with OrderFusion's understanding of the B2B sales lifecycle which has resulted in a complete sell-side platform giving us the flexibility to expand our direct sales via the Web. Equally important, the rapid roll out enabled by OrderFusion's platform gives us the ability to capitalize on new market opportunities in Internet time."