Mimeo Takes CRM Online

Document production company chooses salesforce.com for customer relationship management

San Francisco  January 28, 2003  Mimeo, an online document production service, has standardized on salesforce.com Professional Edition for its customer relationship management (CRM) system.

Using the Web to allow its customers to order and manage document production and delivery, Mimeo's business involves a large number of transactions. The company implemented salesforce.com's online CRM solution to meet its need for strong forecasting and pipeline management capabilities, helping impose order and predictability on its high-volume business, salesforce.com said.

Mimeo personnel can access a view of all customer information and activities through a browser-based interface. The ability to access the CRM solution through the Web frees Mimeo's remote employees from synchronization hassles, a key factor in the company's decision to implement salesforce.com over client/server software, according to salesforce.com.

"In order to meet revenue growth targets, we needed to gain control of a transaction-based business that seemed impossible to predict," said Bethany Bolling, vice president of sales at Mimeo. "salesforce.com freed us from worrying about software  implementation, maintenance and upgrades and the like  and allowed us to focus on selling our product."

salesforce.com service partner Blue Wolf assisted in the implementation and provided Mimeo with business process re-engineering. salesforce.com said its solution was up and running within six weeks of initial sales contact.

Bolling said the CRM system is already having an impact on her company's top line. "Our 2002 revenue was nearly triple that of 2001, and part of that is due to salesforce.com's enabling us to focus on our customers and prospective customers," she said.

salesforce.com said it has attracted more than 5,700 customers and 70,000 users worldwide.