Monthly U.S. online grocery sales accelerated dramatically in December, with total sales surging 32% year-over-year (YOY) to finish the month with a record high $12.7 billion, according to the latest Brick Meets Click Grocery Shopper Survey, released by Brick Meets Click.
This robust performance reflects higher order frequency, spending rates, and a larger user base than December 2024.
“December set a record high for monthly e-grocery sales, closing out the year with a bang although gains were unevenly distributed across formats and banners,” says David Bishop, partner at Brick Meets Click. “Structural shifts in shopping behavior drove much of e-grocery’s growth in 2025, and this will create stiffer headwinds in 2026, especially for regional grocers.”
Key takeaways:
· Order frequency, which measures the average number of orders completed by monthly active users (MAUs), climbed year-over-year (YOY) for the 16th consecutive month in December, increasing 8% vs. last year. MAUs completed an average of 2.9 orders during the month, and more than half of MAUs completed three or more orders, breaking the record set last month. The core 30- to 44-year-old group posted the biggest increase, jumping 17% versus last year and completing an average of 3.2 orders during the month.
· The share of MAUs that chose to receive e-grocery orders via multiple receiving methods (delivery, pickup, and/or ship-to-home) rose rapidly in December 2025, while the share that used only one method continued to contract.
· The average order value (AOV) for e-grocery orders across all three fulfillment methods climbed nearly 11% in December 2025 compared to last year.
· Online share of weekly grocery spending in December 2025 was the highest since May 2020, and ended the month at 19%, an increase of 430 bps vs. December 2024.
