Marketing's Hidden Reprints Spend - A Life Sciences Procurement Discussion

October 18, 2011
October 18, 2011
Santa Monica, CA
Phone:415) 533-8308

Life Science procurement professionals like you regularly help companies improve spend management for visible marketing investments such as media services and printing. However, purchasing of clinical reprints is one marketing spend that often flies under the procurement radar. Reprints costs often reach tens of millions of dollars each year. The potential risks that far exceed this number. This spend may increase with sales force adoption of new technologies such as the iPad. By attending this webinar, you will see practical steps for sizing up the fragmented reprints spend within your organization. You’ll take away an understanding of the total cost of ownership and how this category spend can be pursued with a low level of effort to help you to reach your annual performance goals.

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