Zebra Technologies Closes Photoneo Acquisition, New Spinoff Named Brightpick

Photoneo Brightpick Group closed the sale of Photoneo to Zebra Technologies. Photoneo, the former sister company of Brightpick under the Photoneo Brightpick Group umbrella, was renamed Brightpick and will continue operating as a separate entity focused on developing and deploying AI robots to automate warehouse operations.

“This transaction produced significant capital to reinvest in Brightpick, while providing some return to shareholders,” says Jan Zizka, CEO and co-founder of Brightpick. “With Brightpick’s 2025 production capacity fully booked, this funding enables us to scale manufacturing and deployment to meet the growing demand for our AI robots, expand to new markets, and serve even more customers.”

Key takeaways:

• The majority of proceeds from the sale will be dedicated to accelerating Brightpick’s deployment of its AI robots across the United States and Europe.
• Brightpick is a provider of warehouse automation solutions for order fulfillment.
• Last month, the company announced Brightpick Giraffe, a robot capable of reaching heights up to six meters.