Toys R Us Gets Revived for Holiday Season Thanks to Target

Target is partnering with Toys R Us brand, TRU Kids, to relaunch an online store just in time for the holiday season.

Markus Spiske 0 Vn Vxh Enk Ii Unsplash
Photo by Markus Spiske on Unsplash

Target is reviving Toys R Us for the holiday season by relaunching its online store.

The deal will allow Toys R Us to have an online presence as it slowly begins to open new physical locations in the U.S. again.

Toys R Us closed all stores in 2018 after struggling with bankruptcy for several years.

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The online store has the potential to boost Target's strong toy business ahead of the holiday season. When shoppers visit to buy toys, they will be redirected to to complete the purchase once they select "buy." 

Target has largely invested in its toy department over the last year. In 2018, the retailer added a quarter-million square feet of space that is dedicated to toys in more than 500 stores, CNBC reports. 

Meanwhile, it announced a deal in August with Disney to open Disney stores within its own, selling exclusive toys, apparel and accessories.