Target Leads Retail Sector in a Digital Transformation

After some of the more downbeat messaging coming out of the U.S. retail sector, we finally are seeing some sign of a digital transformation drive that appears to be on target— and appropriately enough it’s at Target.

After four straight negative quarters, the retailer turned in an increase in comparable-store sales, driven in part by improved online traffic.

Lest anyone get too excited, e-commerce revenue still accounts for only 4.3 percent of total sales, but there has been a 32 percent increase year-on-year in comparable digital sales, up from 16 percent last year.

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