Target’s Black Friday Online Growth Surpassed Amazon

Data firm Slice Intelligence says Target's online sales grew an "astonishing" 44 percent compared to the same shopping period last year, outpacing that of Amazon.

StarTribune
Target store 59ce500ba3217

While Target still lags behind Amazon in many areas online, a data firm says the Minneapolis-based retailer has surpassed the online juggernaut in at least one way: online sales growth during the week of Black Friday.

Slice Intelligence, which mines e-receipts for data on online sales, has proclaimed Target as one of the big winners online of the Black Friday week starting from the Tuesday before Thanksgiving through Cyber Monday.

The firm said Target's online sales grew an "astonishing" 44 percent compared to the same shopping period last year, outpacing that of Amazon. Other retailers that also posted big online sales growth during that timeframe included Best Buy, Apple, Walmart, and yes, Amazon, at between 19 and 25 percent.

To read the full original article, please click here.

Latest