Caterpillar Logistics Services Rebrands as Neovia Logistics Services

Downers Grove, Ill.Nov. 1, 2012Caterpillar Logistics Services, the third-party logistics division of Caterpillar Logistics Inc. (Cat Logistics), now operates as Neovia Logistics Services following an ownership transition in which Los Angeles-based Platinum Equity acquired a majority interest in the company from Caterpillar Inc. in July. Caterpillar retained a 35 percent equity stake.

“The new name, which translates to 'a new path’ and our brand mark expresses our forward-thinking culture as we set off on that path,” said Jos Opdeweegh, who was appointed as Neovia Chief Executive Officer following the acquisition. “The new visual identity, in which multiple geometric shapes are brought together in a simple, unified icon, symbolizes the agility, flexibility and problem-solving capabilities the people of Neovia bring to our customers.”

Neovia provides third-party logistics solutions to the automotive, industrial, mining, aerospace and defense industries. The company specializes in service parts logistics, and also provides solutions for maintenance, repair and operations (MRO) and manufacturing logistics.

“Neovia has a strong management team with a clear and compelling vision for the future,” said Jacob Kotzubei, a Partner at Platinum Equity. “The company has a long tradition of providing outstanding service to customers in multiple industries around the world. Our long-term plan is to help Neovia expand its service offering and further diversify its reach. We are excited about the prospects for the business and are committed to helping it achieve its full potential.”

Neovia has a global footprint with approximately 97 facilities and employees in 25 countries. The business was first established by Caterpillar in 1986.

“As a world-class provider of value chain solutions, we help our customers face complex challenges every day,” said Opdeweegh. “Neovia embraces that complexity and works tirelessly to simplify logistics. We know that success lies in a customer-centered approach. We will endeavor to create value and help our customers' businesses perform even better,” he concluded.

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