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Businesses investing in customized workflow automation are experiencing exponential gains, according to a new report from Custom Workflows. The data shows that companies using purpose-built automation systems see first-year ROI ranging from 30-200%, with the majority breaking even within just six months of implementation.
“Automation success doesn’t come from the tool itself—it comes from how well it’s built around the way people already work,” says Israel Gaudette, co-partner at Custom Workflows. “We’re seeing a dramatic difference in ROI between companies that use cookie-cutter platforms versus those that invest in tailored automation design.”
Key takeaways:
- 70% cost savings achievable when automation tools are matched to existing team structures.
- 89% of businesses that customize automation to their processes reported improved customer satisfaction scores.
- In contrast, 90% of automation failures were linked to poor integration and misalignment with actual workflow realities.
- The Top 5 functions delivering the fastest ROI include onboarding workflows, invoice processing, lead qualification, and SLA monitoring.
