American Eagle Outfitters first entered into the logistics industry in the fall of 2021 when it purchased Quiet Logistics. The clothing brand saw a need in the market and a way to remain resilient during significant supply chain challenges. Now, the subsidiary named Quiet Platforms launches its Delivery Network that it says will tap a trusted portfolio of carriers and a universal delivery label to eliminate the need for multiple integrations, complex invoicing and extensive contract negotiations.
“We are reimagining the way retailers and brands deliver service to their customers, while taking on the complexity of logistics,” said Shekar Natarajan, EVP, chief supply chain officer of AEO and head of Quiet Platforms. “We’re leveling the playing field by offering high-quality delivery experiences without prohibitively high investments in management and technology infrastructure. Our ecosystem also gives carriers the opportunity to reach a wide range of new customers without lengthy lead times or complexity.”
- The network dynamically manages performance at the shipment level, ensuring the best decision is made for every parcel to be shipped, based on delivery commitment, quality of service and delivery cost. The integrated and growing transportation network already numbers more than 40 carriers, including Asendia, GLS, Gofor and Veho.
- The Quiet Platforms Delivery Network features a mix of national, regional and local carriers that cover all US postal codes. In addition to nationwide coverage, the service offers redundancy in major markets to preserve the consumer experience regardless of individual carrier constraints or exceedingly high demand during peak periods. Quiet Platforms’ technology further extends the power of the carrier portfolio by deferring carrier assignment to the edge of the network—optimizing cost and service levels for both shippers and carriers and leading to delivery time reductions of 1–2 days and delivery cost reductions of up to $1.00 per parcel.