Warp launched the Warp SMB Suite, a bundled logistics solution tailored specifically for small and medium-sized businesses in the apparel, retail, and consumer goods sectors.
Warp’s offerings include LTL, pool distribution, big and bulky final-mile delivery, inbound vendor consolidation, and zone skipping, each a specialized service designed to meet diverse logistics needs.
“Small and mid-sized brands are often left behind by traditional logistics providers,” says Troy Lester, co-founder and chief revenue officer at Warp. “They get the worst service, the fewest options, and none of the flexibility. Our new SMB Suite flips that script. We’re giving them the same performance tools and network intelligence used by the largest retailers, without the bloat.”
Key takeaways:
· Built for brands scaling across multiple channels, the SMB Suite integrates Warp’s nationwide network of tech-enabled cross-docks, flexible routing systems, and unified technology stack into one seamless experience.
· What’s included are:
Zone-Skipping. Skip traditional parcel sortation with direct injection into downstream zones, reducing touchpoints, transit time, and damage for D2C shipments.
Store Skips. Deliver replenishment freight straight from fulfillment centers to store floors, eliminating dock congestion and streamlining retail operations.
FlowSkip. Merge B2B and D2C shipments into one orchestrated outbound flow, reducing cost, complexity, and waste.
Warp LTL. A modern, terminal-free LTL alternative using real-time routing and cross-dock precision to cut damage, shrink transit windows, and increase reliability.
Big and Bulky Final Mile. Customized last-mile delivery for oversized goods, ensuring white-glove care and a better end-customer experience.
Pickup Grace. Warp LTL drivers offer 30-minute wait times, second-attempt safeguards, and proactive communication to increase first-pickup success rates.
Tracking and Visibility Suite. Real-time tracking and 24/7 live updates across all freight modes including FTL and LTL, with white-glove support and full shipment transparency.
Self-Serve Booking. A simplified online portal for instant quotes, tracking, and bookings across all lanes and services.
“Most LTL networks were never designed with small brands in mind,” says Chris Reeves, VP of pricing and network at Warp. “They’re terminal-heavy, opaque, and built for volume, not value. Warp’s LTL gives SMBs a direct, modern path through the middle mile that’s cleaner, faster, and more predictable.”
“What makes the SMB Suite different is how every component fits into one operational flow,” says Daniel Sokolovsky, co-founder and CEO of Warp. “You’re not buying five disconnected services. You’re plugging into a system that’s engineered from the ground up to reduce waste, speed up delivery, and turn logistics into a growth driver.”
