A Fortune 500 home improvement retailer was experiencing an increase in customer-returned appliances. The items, which consisted of name-brand washers, dryers, ranges and refrigerators, among other products, were currently being put back on the floor and sold directly to consumers at deeply discounted prices. As more products came back opened and with visible damage, the retailer—not wanting to risk hurting its brand or set expectations for rock-bottom, a-stock pricing—turned to B-Stock for a new remarketing solution.
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