
A comprehensive post-peak season analysis by Deposco uncovered a substantial disconnect between supply chain leaders' expected and actual performance during the 2024 holiday season. While 93% of organizations entered peak season confident in meeting customer expectations, 58% struggled with delivery timing and order accuracy.
"The 2024 peak season data serves as a critical wake-up call for the industry," says Josh Lett, SVP, professional services at Deposco. "Companies need to analyze their current challenges, benchmark their processes, and implement reliable, adaptive solutions now. Cloud-based supply chain platforms can be deployed to deliver best-in-class results well before peak season 2025."
Key takeaways:
- 70% of executives expressed strong pre-season faith in their fulfillment systems, yet only 42% achieved successful system performance
- 65% of organizations faced significant staffing challenges despite 51% planning to rely on automation and seasonal hiring.
- Technology systems' performance showed a 28-point gap between perceived and actual capabilities.













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