Fishbowl Inventory acquired Repfabric, an AI-enabled CRM and commission-management platform purpose-built for manufacturers, manufacturer representatives and distributors/wholesalers.
The new, combined platform spans customer relationship, sales pipeline, and commission management through inventory, warehousing, purchasing, and order fulfillment. Every order moves through one system: entered once, visible in real time to sales and operations alike, from the first customer conversation to final delivery.
“Repfabric is an outstanding platform that understands the unique needs and challenges of manufacturers and sales organizations," says Chris Porch, CEO, Fishbowl Inventory. "Bringing our companies together will create new opportunities to help customers streamline operations, improve visibility, and grow more efficiently over the long term.”
“We're excited to join the Fishbowl team and deliver enhanced value to our customers," says John Mitchell, president and founder, Repfabric. "Our shared commitment to serving manufacturers, manufacturer reps, distributors, and their sales teams makes this a natural fit. Together, we'll invest in innovation while giving customers a connected view; from sales all the way to inventory management and fulfillment.”
Key takeaways:
· Repfabric‘s AI-driven platform automatically processes customer emails, imports sales and commission data directly from manufacturers, and tracks commissions across every line, territory, and customer.
· Combined with Fishbowl's AI-enabled inventory management capabilities, the acquisition creates a connected technology platform for businesses that sell, manufacture, and distribute products.
· Repfabric applies AI to automate email processing, quoting and order tracking while also surfacing sales insights, while Fishbowl embeds intelligent capabilities across inventory, manufacturing, and order management to help customers make faster, smarter decisions.
