Vistaar Technologies Addresses the Terlato Wine Group’s Pricing Needs

Vistaar provides wine importer and producer with improved management and visibility of pricing throughout its beverage alcohol distribution network

Parsippany, N.J.Nov. 26, 2012—The Terlato Wine Group now utilizes Vistaar Technologies Inc.’s pricing solution to optimize distributor price management throughout its organization.

“We were deeply impressed with the extensive beverage alcohol pricing expertise and technological innovation Vistaar demonstrated during our selection process,” said Bill Terlato, Chief Executive Officer of the Terlato Wine Group, a global importer, marketer and producer of luxury wines with more than 50 brands of varieties and styles available worldwide. “That, coupled with the company’s experienced personnel, structured deployment playbook and incredibly fast delivery timetables made Vistaar the best choice when it came to our pricing strategy initiatives.”

Specifically designed to address the needs of the beverage alcohol industry, Vistaar’s pricing solution supports inherently complex distribution channels; and the unique state laws that govern the distribution and sale of alcoholic beverages.

The Vistaar Distributor Price Management solution combines price and promotion optimization with a mechanism for implementing pricing strategies into the market in a single platform. This enables better management and visibility of the ripple effects throughout the three-tier beverage alcohol distribution network. Vistaar delivers short-term measurable business benefits and establishes the foundational pricing infrastructure needed to grow the business over time.

“We are pleased to add a prestigious company such as Terlato to our rapidly growing portfolio of beverage alcohol customers,” said Paul Greifenberger, Senior Vice President of Sales, Vistaar Technologies. “Optimal pricing for beverage alcohol requires flawless integration of analytics and execution in order to be most effective for field sales and headquarters users. Our extensive experience with market leaders in the beverage alcohol industry enabled us to continually develop a robust price and promotion solution designed to meet the unique industry challenges these companies face. We look forward to working with another world-class beverage alcohol company such as Terlato as they seek to improve their pricing strategies and ability to execute.”

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