Mahindra Satyam Launches REIMS Analytics Solution

Platform provides retailers with actionable information for improved decision-making

Hyderabad, IndiaSept. 19, 2012Mahindra Satyam, a global consulting and IT services provider, launched its business insights solution Retail Enterprise Information Management System (REIMS) to enable global retailers to improve their decision-making processes. This solution addresses key business challenges in strategic, tactical & operational areas, enabling retailers to efficiently identify the optimal courses of action to achieve their business objectives.

REIMS addresses the need for industry analytics and business intelligence with scalable, logical data models; rigorous statistical models; and a library of 300-plus industry standard analytical reports and role-based dashboards. The technology-agnostic solution assists retailers in mining their data, predicting trends & patterns while fine-tuning dashboards, leading to better customer centric decisions.

“In the last few years we have seen dramatic changes in the retail landscape,” said Mahesh Vasudevanallur, Head, Retail & CPG Practice for Mahindra Satyam. “There are mountains of raw data stored in different pockets throughout the retail business, with diverse supply chains, volatile customer needs and extensive product lines. Discussions with our customers have been focused on transforming ‘gut feel’ and ‘siloed’ decisions to fact-based cross-functional business insights which can lead to smarter and wiser decisions. REIMS solution is armed with proven accelerators and assets for each step of BI analytical life cycle leading to a faster, risk-free deployment.”

The modular nature of REIMS helps fully integrate it with retailer’s existing BI landscape. Its rapid deployment capabilities ensure immediate benefits while at the same time minimizing cost and changes to existing infrastructure. Mahindra Satyam’s consulting-led approach with a composite team of domain—technical consultants will help customers identify data—and process pain areas, conduct functional and technical fit gap analysis, address and advise on potential plug in and help devise an adoptable to-be process analytics roadmap.

REIMS spans several process areas including assortment & merchandising, supply chain management, warehouse management, category performance analysis, customer analytics, multi-channel Web, mobile and social media analytics.