Masimo Deploys Kinaxis RapidResponse for Global Demand and Supply Balancing

Medical technology company uses cloud supply chain management service to scale and transform processes amid rapid growth

Ottawa, OntarioJune 20, 2012—Medical device provider Masimo Corp. deployed Kinaxis’s cloud-based RapidResponse solution as its core planning and analytics engine.

Masimo faced challenges with managing and scaling current systems and processes to support its growing supply chain operations. To sustain its commitment to improving patient outcomes and reducing cost of care, Masimo needed to operate at peak performance, leveraging robust data analysis and dynamic assessment of "what-if" scenarios.

“We turned to RapidResponse because its supply management capabilities allow us to better manage our expanding enterprise,” said Tony Allan, Chief Operating Officer, Masimo. “The breadth of capabilities and the flexibility of the solution are critical as we navigate the growth of our company and the development of our portfolio of clinically-proven products.”

To support its business and escalating operational needs, RapidResponse facilitates multiple supply chain planning functions for Masimo including bill of material (BOM) creation and maintenance; materials resource planning (MRP); forecast maintenance; purchase order and work-order management; and customer order prioritization. In particular, the product's 'prioritized actions' resources enables schedulers, planners and buyers to focus their efforts on the highest priority issues at hand. Recommended actions are dynamically reprioritized as changes in demand, supply and product occur.

The return on investment (ROI) for the deployment of RapidResponse is expected to deliver:

  • Reduced inventory levels, and improved inventory turns
  • Superior on-time delivery
  • Condensed planning cycle times
  • Accurate projections and consistent achievement of quarter-end revenue targets


“We are proud that RapidResponse is the chosen planning and response management system for Masimo,” said Kirk Munroe, Vice President of Product for Kinaxis. “We believe in RapidResponse as the technology enabler for driving effective demand and supply balancing decisions that ultimately propel corporate performance, risk management and customer satisfaction improvements for the company.”