Oracle Acquiring Demantra

Adds demand planning capabilities to supply chain portfolio

Adds demand planning capabilities to supply chain portfolio

Redwood Shores, CA  June 1, 2006  Enterprise software company Oracle is acquiring Demantra, a provider of demand-planning solutions, as part of its drive to expand its supply chain planning applications portfolio, the company announced today.

Demantra offers solutions for demand management, sales and operations planning, as well as trade promotion planning and optimization.

Oracle will add these capabilities to its existing supply chain and enterprise resource planning (ERP) applications as part of its effort to offer customers more functionality for managing complex, global supply chain operations.

In a statement on its Web site regarding the deal, Oracle said, "With this acquisition, Oracle plans to offer customers a compelling, comprehensive solution for the extended enterprise that enhances demand visibility with powerful analytics for more accurate demand-driven planning, forecasting and modeling."

Oracle said that it anticipated closing the transaction this month, subject to certain closing conditions. Financial details were not disclosed.

Waltham, Mass.-based Demantra says that it has more than 140 customers worldwide in such sectors as consumer goods, media and entertainment, industrial manufacturing and quick service restaurants. Marquee customers include such companies as Johnson & Johnson, Vtech, Pernod Ricard, Dunkin' Donuts and Cargill.

In April, Demantra reported that it had exceeded its first quarter license revenue goals by 45 percent, making the first quarter of this year its best ever. License revenue grew by 178 percent over the year-ago period, while total revenue for Q1 2006 grew by 67 percent over the same period last year.

Rick Jewell, Oracle's senior vice president of applications development, said that the Demantra solution, combined with Oracle's own apps, would allow companies to run a more integrated, "information-driven" enterprise. "Oracle and Demantra's complementary products will deliver information-rich, adaptive business processes to enable an effective, demand-driven supply chain," Jewell said.

Redwood Shores, Calif.-based Oracle has been slowly adding to its solutions lineup to strengthen its supply chain portfolio. Last September it acquired G-Log, a transportation management system provider, and following on the acquisitions of PeopleSoft and J.D. Edwards.

Additional Articles of Interest

 For the latest facts, figures and benchmarking data from the supply chain industry, read the "Running the Numbers column in the April/May 2006 issue of Supply & Demand Chain Executive.

 For a quick-read update on supply chain enablement projects and solutions for the busy executive, read the "Supply Chain Executive Briefing" in the April/May 2006 issue of Supply & Demand Chain Executive.