Gap Inc. Signs up for Service to Monitor Supply Chain Status

Retailer will use Appian Analytics to monitor store performance, merchandising trends

Retailer will use Appian Analytics to monitor store performance, merchandising trends

San Ramon, CA  July 5, 2005  Apparel retailer Gap Inc. has signed up to use business analytics and reporting services from Appian Analytics for monitoring store performance, merchandising trends and supply chain status across the company's brands in the U.S. market.

Appian will be monitoring all Gap Inc. brands, including Old Navy and Banana Republic, in addition to The Gap, and Gap brand Outlet Stores, according to Tammy Ma, director of the Retail Analytics Group at Appian.

"Performance metrics include a wide range of interrelated factors such as merchandising and demand trends, inventory levels, customer perceptions and behavior, and store financial performance," Ma said.

The mandate for this project comes down directly from the top via Gap Inc.'s president, Paul S. Pressler. The information is developed with the market research group and used in category management, brand management, strategic planning, market analysis, benchmarking and other performance-tracking efforts.

An established outsource company for business analytics with a specialization in retail analytics, Appian provides research automation capability, leveraging a library of software for automating analytics, data processing and graphical report production.

Ma believes that using the automation software library has been instrumental in facilitating the chain store performance analysis process. "I can't see how you could effectively integrate and monitor important retail and merchandising trends without it," she said. "This includes the use of traditional operational system data sets stemming from scanner-based/point of sale (POS) systems, enterprise resource planning (ERP), market research surveys and data from syndicated sources such as AC Nielsen and IRI."

Appian Analytics is headquartered in San Ramon, Calif.

Additional Articles of Interest

 The focus in the retail sector has shifted from managing the movement of goods to managing information about goods. Read more in "Ramping Up the Retail Supply Chain," in the February/March 2005 issue of Supply & Demand Chain Executive.

 Companies with advanced sourcing and procurement strategies are using spend analysis tools to drive bottom-line savings. Now it's time to take spend analytics to the next level. Read more in "Supercharging Spend Analytics," in the April/May 2005 issue of Supply & Demand Chain Executive.

 For more information on best practices for spend analysis, see the following articles: