Sundance Catalog Rides Off Into the Sunset with PLM Solution

To use product lifecycle management to improve development cycles, speed time to market

To use product lifecycle management to improve development cycles, speed time to market

San Francisco — January 30, 2004 — Sundance Catalog Co., a brand known for its American West inspired designs, said it would use product lifecycle management (PLM) software and services provider Freeborders' FB Product Manager and FB Designer solutions to speed its high-quality fashion offerings to market.

Sundance, founded by Robert Redford, expanded the Sundance Village Store into an award-winning fashion, jewelry and housewares catalog in 1989. Now the catalog company, whose Web site is seen by 450,000 monthly visitors, will use Freeborders' PLM solutions to automate design and development processes that it previously did manually.

"The demand for our unique apparel, jewelry and home furnishings, a convergence of American sensibilities and creative spirit, has dictated that we not only use technology to improve our time to market, but also select solutions and services that will shrink our processes from design concept to finished goods," said Anne Peters, Sundance vice president of Design and Creative. "Web-based FB Product Manager and FB Designer will streamline our product development as we continue to expand our high-quality offerings."

Sundance said it selected Freeborders for its record of enabling more than 350 top manufacturers and retailers to globally realize revenue growth, faster product development cycle times, inventory management and improved quality.

The provider's FB Product Manager allows creative teams at brands and retailers to design new products, helping speed the development process and manage complexity. It also helps brands ensure the right products are created to meet merchandising, assortment, quality, and business goals and objectives.

Using FB Designer, Freeborders said designers create true-to-scale line sketches with the help of apparel-specific AutoCAD drawing tools. Users can draw, update and distribute accurate product drawings to minimize communication and production errors and facilitate product development, manufacturing and sourcing.

Sundance joins other Freeborders customers such as Pringle, Dillard's, DuPont, Gap, J. Crew, L.L. Bean, Lands' End, Liz Claiborne, Saks and Target in optimizing development processes for competitive gain.