AccuMed Streamlines its Supply Chain

Private label drug manufacturer selects ICICI Infotech to simplify business processes across supply chain

Private label drug manufacturer selects ICICI Infotech to simplify business processes across supply chain

Edison, NJ — September 29, 2004 — ICICI Infotech, a global IT services and solutions provider, has announced that its second-generation enterprise resource planning (ERP) product, ORION@Pharma, has been selected by AccuMed Inc. to streamline its supply chain, from manufacturing to retailers.

AccuMed is a private label manufacturer (PLM) that supplies unique and profitable store brand over-the-counter (OTC) products to retail chains throughout the drug store, food store, mass merchandise, club store, convenience store and wholesale markets.

"AccuMed needed a single system with all required functionality, that would scale to our growing needs," said Farah Palkhiwala, vice president, Operations, AccuMed Inc. "We wanted a partner who understood and could support our strength in taking concepts from paper to market efficiently and effectively. In addition, ICICI Infotech has proven expertise in the pharmaceutical industry with technology that complemented our technical and strategic objectives and matched our IT budget."

AccuMed contracted with ORION@Pharma to automate the operational cycle, ranging from 65 million to 100 million units of OTC drug products annually. The PLM said the Orion system will automate and simplify all business processes from complete brand marketing programs for retail outlets, to the manufacturing, testing and packaging for AccuMed's range of pharmaceutical tablets, powders, liquids and edible breath strips for stomach remedies, gas relief, nasal and oral care.

"Private label manufacturers require systems that are flexible and scalable to grow with their customer base as their business expands to new markets," said V. Srinivasan, managing director and CEO, ICICI Infotech Inc. "In addition to our manufacturing customer base, we continue to support PLMs with technology that can manage every aspect of the value chain, to make their operations more efficient and boost their business' and their customers' profitability."

ORION@Pharma said it targets specific business needs such as batch tracking, expiry date tracking, formulation/recipe management, and supply chain management. The provider said its solution also addresses USFDA guidelines, quality standards like cGMP, and can be configured for operations across numerous locations spanning multiple divisions.