Three-quarters of American consumers would prefer to purchase holiday gifts made in the United States, but one-third say they rarely or never see American-made products while shopping, according to a new poll released by the Alliance of American Manufacturing (AAM).
“Americans want to shop ‘Made In USA,’ especially around the holidays,” says AAM president Scott Paul. “Retailers are missing out by not doing more to promote American-made gifts in their marketing and store displays. We’re doing our part by shining the spotlight on some great companies that are making their products locally. Now, it’s up to retailers to stock their shelves with more Made in America options, and better showcase them in their stores, too. It could benefit them at the cash register.”
From Press Release Point:
- Only 14% of adults say they see American-made products “a lot” while shopping. More than eight in 10 (81%) say they would purchase more holiday gifts made in the United States if they were more widely available at large retailers.
- 43% of consumers blame major corporations moving production overseas as the main reason for why they do not see more American-made products while shopping.
- Nearly eight in 10 adults (79%) think online retailers should be required to include a country-of-origin label for products like in-person retailers do.
- 72% of respondents say buying American-made can boost the U.S. economy; 58% say it creates American jobs; and 57% say it supports small businesses.