TruSygnal announced a trust-based pricing model designed to simplify cost and deepen relationships.
“We believe our users are the best judges of the value we deliver,” says Ed Burns, CEO of TruSygnal. “This is not a gimmick, it’s a statement of belief. Trucking depends on trust. If you trust us to help your business, we trust you to pay for the value we provide.”
Key takeaways:
· TruSygnal was built to repair the broken relationship between carriers and shippers.
· The platform eliminates middlemen and transaction fees, enabling carriers to signal real capacity where they operate and find the contract freight they need at sustainable rates. Shippers can see carrier networks and procure reliable asset-based fleets directly. And it’s designed to build lasting, balanced partnerships that perform in any market condition.
· Every carrier and shipper must go through the TruSygnal onboarding process, which includes research into the company, calls to get to know each other, and in-person visits whenever possible.
