HOPTEK is now Graypool, a freight monetization platform for truckload carriers, from mid-size fleets to the largest networks.
“Every day, carriers receive more freight opportunities than their teams can evaluate consistently, against one company strategy, before those opportunities expire. Future contract freight, contract tenders, and spot and transactional freight all compete for the same limited decision capacity,” says Marc Held, CEO of Graypool. “Every load is a decision, and every decision is money — made or lost in the minutes before a truck moves. Most carriers still make those calls by hand, one email and one phone call at a time. Graypool gives a carrier its own best judgment on every load, at machine speed.”
Key takeaways:
· Graypool Accept evaluates contract and spot tenders against the customer’s network strategy and economics, accepts the freight that is profitable for the network, finds the best execution mode for each load, tracks contract freight against commitments, and routes the rest for negotiation or review.
· Graypool Source automatically finds and evaluates spot freight across load boards, shipper and 3PL sources, prices each opportunity against the customer’s network strategy, and bids or books within the customer’s policy.
· Together, Graypool gives each freight opportunity an economic decision before execution, at machine speed.
· It works with existing TMS, EDI connections and load boards.
· Every decision is recorded with its reasoning and its outcome. That record belongs to the customer, and it is the foundation for what Graypool builds next.
