Fairtrade International Adopts NetSuite Cloud

Global non-profit selects NetSuite OneWorld to manage complex international supply chain

London and San Mateo, CA—Dec. 7, 2011—NetSuite Inc. a provider of cloud-based financials / ERP software suites, today announced that Fairtrade International, the international non-profit that tackles poverty and injustice through trade, is implementing NetSuite OneWorld, the first and only cloud-based system to deliver real-time global business management to enterprises with multinational and multi-subsidiary operations. Fairtrade is rolling out NetSuite OneWorld to manage and drive growth throughout its enormous network that encompasses over 6,500 distinct organizations globally, connecting producers, exporters, farmers, processors, labeling initiatives and finance partners.

Based in Bonn, Germany, Fairtrade International is non-profit organization that works to secure fairer trade terms so that farmers and workers in developing countries can invest in a better future for themselves and their communities. Its 25-member global organization helps producers in developing countries arrange better trading conditions and promote sustainability. With nearly 3,000 licensees around the world selling Fairtrade products in more than 70 countries, global sales of Fairtrade products soared by 27 percent in 2010 to an estimated retail value of £4.36 billion. Brands bearing the Fairtrade mark include: Ben and Jerry’s, Starbucks, Cadbury/Kraft Foods, Sainsbury’s, and more.

Fairtrade’s legacy systems and processes hampered their rapid global growth. Prior to NetSuite they relied on a cumbersome and complex set of legacy and paper-based processes to manage their thousands of international relationships across farmers, workers and brands, while manual spreadsheet based human resource processes reduced employee productivity. With NetSuite OneWorld, Fairtrade will develop the capability to run its complex global business operations efficiently, drive strong relationships across its global network, ensure alignment of supply with demand, and ensure transparency to drive grants revenue:

  • Drives Global Operations across Currencies and Geographies. Fairtrade is leveraging the power of the NetSuite cloud to support its distributed employees across the world streamlining employee management and self-service processes.
  • Powers One-to-One Relationships with 6,500+ Organizations Worldwide. With NetSuite OneWorld, Fairtrade will manage relationships with over 6,500 unique organizations across its network globally. The unified view of each entity will eliminate wasted effort, enabling Fairtrade and its multiple member organization to deal with similarly complex international brands on a truly one-to-one basis.
  • Transparency that Drives Grants Revenue and Tracks Compliance: NetSuite's comprehensive analytics will improve the transparency and accuracy of Fairtrade's reporting—a vital tool in acquiring and maintaining grants from private and public charities and foundations. NetSuite OneWorld's comprehensive, integrated enterprise solution will make it possible for Fairtrade to accurately tally and report the supply of product to member branding organizations, and track compliance with its standards throughout the sourcing and retailing process.
  • Efficiently Aligns Producers with Demand. NetSuite OneWorld will provide Fairtrade with faster and more accurate matching of global supply with product demand, making it easier for Fairtrade to pair demand for Fairtrade-certified product with guaranteed supply from Southern Hemisphere growers and workers delivering through the Fairtrade system.

For more information, visit www.netsuite.com