A Natural Affinium for CRM

BeNOW to offer Unica solution

Lincoln, MA  September 17, 2001  CRM and marketing automation solutions company Unica Corporation today announced that BeNOW, a marketing technology company providing a platform for modular and scalable technologies, has selected Unica's Affinium to enhance its clients' customer relationships by managing their marketing campaigns across multiple communication channels in a fully outsourced environment. Unica's Affinium allows BeNOW to offer a CRM and cross-channel marketing service to companies looking to integrate Web-based marketing initiatives and e-mail with traditional channels, such as catalogs, direct sales and in- and outbound telesales. BeNOW will offer Affinium to a national brands across verticals such as B2B industrial distributors, U.S. automakers, consumer packaged goods, high technology, telecommunications and financial institutions.

"Savvy marketers conducting highly targeted, cross-channel marketing campaigns have realized their customer relationships are often two to three times more profitable than when only communicating with customers through one channel  traditional or electronic," said Brad Neuenhaus, president of BeNOW. "With Affinium we can provide our clients with the power of multi-channel marketing, helping them to maximize the value of their customer relationships and increase cost savings from improved communications efficiencies.

BeNOW CTO Tom McGinley added, "After a thorough review of solutions, we chose Affinium for its scalability and ability to handle complex segmentation, at times managing thousands of customer segments in a single campaign. With its ability to manage our clients' millions of records from multiple data sources, Affinium brings best-of-breed marketing automation technology to BeNOW, enabling us to deliver improved customer response rates and ROI to our clients."

In addition to Affinium's scalability, BeNOW noted the importance of Unica's Universal Dynamic Interconnect (UDI) technology to its selection of Affinium. Unica's UDI enables BeNOW to connect to and interact with multiple customers' databases on various platforms as well as to its customers' touchpoint systems, such as sales force automation, contact centers, Web sites and other customer channels.

"BeNOW understands that a company with a strategy for engaging its customers in dialog has an incredible advantage over its competitors," said Yuchun Lee, CEO and co-founder of Unica. "We are pleased that a sophisticated marketing organization like BeNOW, which understands the impact personalized, permission-based marketing can have on a company's revenues and profits, has selected Affinium to optimize customer relationships."