Moooving to New Exchange Platform launches version 2.0 of its e-marketplace for milk, cream and condensed skim

Dallas  May 15, 2002, an e-marketplace for the  you guessed it  dairy industry, reported this week that it had rolled out version 2.0 of its trading platform, adding greater visibility functionality and other features to its exchange.

The e-marketplace, which describes its new platform as the "next generation exchange for trading milk, cream and condensed skim," said it now offers a faster posting process with assisted matching, a more robust negotiation engine and improved scheduling functionality, and customizable views and information for users.

Utilizing a centralized market for finding buyers and sellers, members can now more easily gain visibility across the industry into supply and demand for loads of milk, cream and condensed skim. Traders who post offers to buy or sell can immediately receive prioritized matches based on specification, timing and location, then negotiate privately and anonymously to close deals.

The new site also provides a shared scheduling process across a company's trading network, enabling secure collaboration across large numbers of internal and external facilities.

Scott Sexton, president of, said the exchange had developed a "wish list" of functionality that its users had been requesting over the past year before rolling out the new e-marketplace to its users, which in itself was a challenge. "Migrating 500 users across 130 companies and 500 locations to a new technology was a significant task," said Sexton, "but, it's been well worth it for our users."

Commenting on the new solution, John Smith, of Dairy Farmers of America, pointed to the speedier performance of, said: "Every part of the site is faster and easier  posting, matching, negotiating and especially scheduling." currently operates exchanges for trading cream, condensed skim, milk and cheese, as well as a transportation marketplace for food grade tanker loads. The company says it plans to continue adding new products and services over the next several months.