E-Grocery Sales Jump 15% Vs. Year Ago

Robust growth continues for U.S. online grocery sales in April 2025, with total sales reaching $9.8 billion, a 15.2% increase compared to last year and the ninth consecutive month above $9.5 billion, according to the Brick Meets Click Grocery Shopper Survey, sponsored by Mercatus.

This steady run of positive results, largely fueled by delivery, highlights how customer preferences are evolving due to a combination of aggressive promotions and the increased availability of services.

“Historically, memberships and subscriptions were considered more effective at building loyalty with regular customers, however, today we see that these programs are also attracting shoppers from rivals as households search for more savings,” says David Bishop, partner at Brick Meets Click.

Key takeaways:

·        Delivery led the growth for April, reaching $4.2 billion in sales with a 29% year-over-year (YOY) increase and contributing almost three-quarters of the sales lift for the month. Ship-to-home, which rose 22.1%, contributed $1.9 billion in sales. In contrast, pickup sales remained flat compared to a year ago at $3.7 billion as the method continues to face headwinds due to the dramatic rise in demand for delivery.

·        Mass leads the charge when it comes to attracting new customers, as it continues to expand its MAU base.